Launching a brand new website is difficult. When you start for the first time, your website is totally unknown, you do not have any inbound links, and you cannot be found in the search engines. So what can be done to bring the odds to your favour?
I have launched many new sites over the years and have experimented with different methods to get indexed websites. Here are my top five indexing tips…
Submit the URL of your website to Google
It’s a bit obvious, but you really have to be first on this list. Google cannot index your website if it does not know. Therefore, the URL of your home page is the best place to start. This indexing method may not be the fastest, but it’s a safe and secure way to start.
Of course, Google does not guarantee the indexing of each added URL but do not let it stop. Just be sure to add only one URL per domain (normally your homepage). Otherwise, it could be considered spam. Google’s crawlers will find all the other pages of your website by following the internal links.
Google has removed its “submission URL” page. Instead, you must register your website in Google Webmaster Tools, use its “crawl as GoogleBot” feature, and then click the “Add to Index” button. This change prevents users from sending pages to Google over which they have no control.
Microsoft also removes its URL submission tool. You must, therefore, check your site in Bing Webmaster Tools to submit new links.
Add an XML sitemap
Google’s crawlers may take some time to index all pages of a new website by simply following the links. The larger the website, the longer it takes. Pages with a high click depth from your home page may take a lot longer to index because robots do not discover them for several rounds of indexing and link tracking. I find that adding an XML sitemap really solves this problem because it tells Google about all your pages in advance. If you have a large website with many pages with a high page count, an XML sitemap will make indexing much easier.
An XML sitemap is essentially a text file (saved with an XML extension) that lists all the URLs for your website. The XML sitemap protocol is very simple and can, therefore, be easily created manually or automatically with an XML sitemap generator tool. The XML sitemap format is predominantly backed up by Google, Microsoft and Yahoo! To enable the same Sitemap to be utilized by all three search engines.
Once you have created your sitemap file, you must submit it to each search engine. To link up a sitemap with Google, you must initially put your website on record with Tools from Google Webmaster. This website is well worth it; it is completely free and contains valuable information about the ranking and indexing of your website in Google. You will also find many useful reports, including keyword rankings and health checks. It is highly recommended.
Microsoft does not yet have a special way to submit a site map (they still seem to be behind the competition as well). You must use their usual submission form, through their website.
Source Quality Inbound Links
Another very useful method to speed up indexing is to get as many inbound links as possible from quality websites. If you know someone who runs a popular website or blog, why not ask for a link and a listing? It seems that the more popular a website is, the more it catches Google’s attention on indexing. It is, therefore, essential to create a good inbound link strategy. Spend time writing interesting and useful articles for your new website, and these should start attracting better and better quality links as time goes on.
Create comprehensive content
Constantly creating new content is exactly what can attract crawling bots and make them return to rescan your site. Therefore, if a website is regularly updated with in-depth contents, designed specifically for the readers, Google will have more than enough reasons to re-crawl at it again. Make sure the content is of great value to readers to prevent you from being tagged as a low-quality page. That is something difficult to bounce back with.
Get the social
Finally, another great way to get new websites to index faster on the web is by using social media. Ensure that you create profiles on social media platforms such as Facebook, Twitter, Instagram and LinkedIn. Also, be actively present on your social media pages and start interesting conversations and regularly posting of your niche-related news and updates. The more social buzz you create around your website, the faster your website gets indexed.