SEO techniques are constantly evolving. To be on top of the game, you need to think about your SEO strategy in advance.
Here are the upcoming trends and some already in place trends for doing SEO in 2019. You have to key into these trends urgently, or you will be left out of the train.
Content will always remain supreme in 2019. Google is determined on rewarding sites that offer the best in-depth experiences, insightful, purposeful contents filling the desire of the readers. Algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating the quality of content and on the depth and breadth of content on a website.
In the previous year, different sites that showed improvement in the quality of their content ranked high; sites that were weaker in terms of content depth in comparison. That means that if you’re still creating content to keep your blog alive, that won’t be enough, it’s time to go the extra mile with your content. Always conduct your research well, be the solution to the problem that people have, and provide something that is meant for people, instead of trying to make it ‘SEO’ and you will always do better in your efforts.
Optimizing for featured snippets, also known as position zero, and other Google search features will continue to be an important trend – and more important than ever – in 2019. Featured snippet contains not just a title and description, but it also has bullet points, each of which is a different recipe.
The snippet is usually just a teaser that tempts people to click through. With the recommended excerpt, people can learn something about their search without ever leaving Google. However, in using featured snippets to get to the top, you have to take cognizance of these points;
- Get to the point – Avoid writing long, overly meaningful introductions before you start addressing the topic in the title. Instead, give your readers the information they are looking for straight out of the gate.
- Keyword research – Find keywords that your competitors don’t use. Optimize some excellent content for those keywords. You will probably receive a recommended excerpt.
- Use lists – Give your page a competitive advantage with a list that Google can easily parse and include in the snippet.
- Use frequently asked questions – These are often picked up for the Featured Snippet because they are in a simple Q&A form and are fast and concise enough to catch in the snippet box.
Rank Brain is a machine learning system that allows Google to sort its search results. Rank Brain easily measures how users handle search results and arrange them accordingly.
The Rank Brain algorithm evaluates your content to determine if it’s a suitable match for a keyword. Rank Brain can search for variations in keywords and implicit meaning. That means that Rank Brain goes beyond simple placement of keywords spread over an article and included in the title. It will look at the content itself to determine if it is related to the search term. Rank Brain will then compare that content with other online content to determine where it should be ranked; this brought about the name.
More so, all targeted neural matching has recently been introduced, which can identify synonyms in your content so as to facilitate a better understanding of how well that content matches a search query. For you, this means that you are not limited to one keyword box. This means that you want to include variations, synonyms, and related themes to let Google know that you really know what you are talking about. But of course, Rank Brain does not help to determine rankings based solely on the language in your content. The number of time users dwells on your site and the click-through rates (CTR) affects your rank brain.
Mobile indexing means that Google uses the mobile version of your page for indexing and ranking. The google bot will “see” your site through a mobile screen. Since March 2018, Google has started migrating sites to the mobile index. Keep in mind that a mobile-first index does not mean ‘mobile only.’ There is still one index with both mobile and desktop versions. However, the entire mobile-first buzz means that Google uses the mobile versions for ranking once the site has been migrated. You get it, right? Because your mobile version is the most important for ranking, there is no excuse to postpone with mobile friendliness. The best way to prepare your site for the mobile first index is to equip it with a responsive design. That means it looks good on a screen of any size.
Also, use the mobile-friendly test from Google to ensure that your site looks great for a mobile audience.
Speed of page
Google is crazy about delivering the best UX and delivering it quickly. The loading time of the pages on the desktop has been a ranking factor for a while. In July it got a twin brother – the mobile page speed has become a ranking factor for mobile. This means that if your site loads too slowly, you lose your rank. You may want to do yourself a favor by running your site via Google’s Page Speed Insights tool to ensure that it loads quickly.