Links, be it external or internal, is basically what makes the web, a web. It’s the intrinsic connection that brings millions of web pages together and minimizes the degree of separation between different pages.The ability to link your content internally with each other is not only great for site navigation but can also support your keyword ranking.
What is internal linking?
Internal linking is the linking of two pages under the same domain. Internal links are often used in the main navigation. This can be in the form of a hyperlink that goes from one page on a domain to another page on the same domain.
It can also be found in the content itself in the form of ‘Anchor text.’ What is anchor text you can ask for? Anchor text is a clickable text that leads to another page through a hyperlink.
Internal linking has three main goals;
• Help in website navigation
• Defines the architecture and hierarchy of a website
• Distributes page ownership and ranking across the entire site
• Internal link and SEO
Internal links help determine the ranking of the respective keywords. However, it also depends on the usage of the respective anchor text. It is therefore recommended that you use the same keyword on the same landing page to specifically use the link juice to push the subpage up.
It is advisable to comply with the “one keyword or combination of keywords per page” rule. In some cases, such as less competitive keywords; however, a sub-page can also be ranked very well for different ‘main keywords.’ The nofollow & noindex, noindex & follow metadata can also be used to prevent bots from searching some of the internal links or not indexing certain content.
If a page has no inbound links, this is called an orphan page. It is advisable to edit such pages for the sake of link juice and for good page architecture.
It is, however, advisable to stick to the rule of “one keyword per page.” However, in some cases, such as less competitive keywords, a sub-page can also be ranked highly for several “main keywords.” The nofollow & noindex follow metadata can also be used to prevent bots from crawling some of the internal links or not to index certain content. For example, if you link internally to a page at http: //www.example.com/fruits- with the anchor text “bananas.” Linking labels can contain images, text, or other objects, all of which provide a “clickable” area on the page that users can use to move to another page. This is the main concept of ‘hyperlinks’ on the internet. The link referral location tells the browser – and the search engines – where the link points.
The visible part of the link for visitors, called “anchor text” in the SEO world, describes the page to which the link refers. In the example above, the page refers to an overview of bananas as a fruit, so the link uses the anchor text “bananas.” The tag closes the link so that the link attribute is not applied to the elements later in the page. This is the simplest format of a link, and it is pre-eminently understandable for the search engines. Search engine spiders know that they must add this link to the link chart of the web engine, use it to calculate query-independent variables and track them to index the referring page’s content.
Rules Of Internal Linking
The content factor
When you create a lot of content, you have a lot of linkable content. The more links to more places, the better your internal linking strategy will be. Navigation links are great, footers fight for popularity, but content links outdo them all.
By creating links to deeper pages, Google or other search engines can discover the pages and hopefully start sending more organic traffic to them.
Always be intentional with your linking. Don’t just link for the sake of it. Link to content that is relevant to the source context instead.
The follow links keep things free and fluid in the site and provides the best option to build out the internal link architecture of your content marketing. It is only appropriate to use the “NoFollow” tag on your site when you use affiliate links in it or in your blog comment.
Take care that no page on your website should be more than three clicks away. Also, always have all your links open up in a new window. It is a poor user experience to lose the spot the user is on because he clicked on a reference link. Trust me; it will make your site so boring to the reader.